You would be a salon owner and know how important it can be to treat your clients. It can be overwhelming to have to split your attention between the clients you are seeing and those who call you to book their spa appointments. A salon booking app makes it easy to organize clients appointments and book their appointments. This will make your business more profitable and efficient. Only if you have the right features for your salon booking app, investing in an online salon scheduling app will pay off. These are the essential features that your salon booking app should have:

1. Effective appointment scheduling

Automated online booking apps for salons allow you to schedule your customers’ appointments and enable your staff members to provide a wonderful guest service. It helps to avoid conflicts and minimizes the possibility of customers missing appointments, cancelling last-minute, or being late. You can also send reminders to customers about their appointments. Your customers can choose how they want to receive communications from the salon online scheduling app. Some prefer to receive reminders via SMS, while others prefer email or calendar notifications. Your customers will save time with the app, which allows them to easily book appointments online, cancel, or reschedule, and gives them the freedom to plan their days.

2. Inventory Management

A vital feature of the salon booking app is an integrated inventory management module. This module allows you to view the stock levels of your salon and see how different products and equipment are being used. Software alerts you when essential items like shampoos, conditioners hairdryers, scissors, and towels are running low. This allows you to replenish supplies quickly. Your spa booking app’s inventory module will allow you to see which products are selling quickly and which ones are not. The salon booking app makes it easy to organize and streamline your inventory. You can save time for your staff by not spending so much time looking through inventory. Instead, they can focus on providing memorable guest experiences.

3. Talent Management

You will need to find staff who are skilled in providing various salon and spa services to your clients as your salon grows. An online booking app for salon allows you to manage your team members’ profiles, track payrolls and map incentives based upon their performance. You can also manage shifts and time offs and plan ahead for peak season. This information will allow you to create better work arrangements which will result in a happier workforce. The staff management feature allows you to collect feedback from your customers on each employee. This simplifies employee training. Customers can use the salon booking app to evaluate your staff’s expertise and select a stylist or hair therapist they would like to have their facial, nail treatment or hair therapy.

4. Digital Payment Solution

The popularity of mobile wallets and digital payment apps has made online payment far more popular than the cash vs. card debate. This trend should be reflected in your salon booking app, which allows guests to pay seamlessly at checkout. American Express conducted a survey and found that contactless payments have significantly contributed to the growth in the beauty and wellness sector during the pandemic. A large number of Millennials, Gen-Z, and others are now using digital payment options like Amazon Pay, in-app payment and e-wallets. Digital payment integration is a complex process that involves the protection of customer data and financial transactions. You must ensure that both your salon booking app and the third-party processor you select are compliant with PCI Data Security Standards. Fair and solid policies should be established for refunds, returns, and duplicate invoices.

5. Marketing Skills

Effective marketing focuses on two main goals: acquiring new customers and maintaining existing customers. Monitor the traffic to your salon booking app and its content performance using SEMrush or Google Analytics. To drive more customers to your booking application, run relevant and personal marketing campaigns. Automated follow-up emails are sent to customers who have used your salon’s online booking app, and to anyone who has tried to reach you. You can lure them with discounts, promo codes and loyalty programs. Customers should be able view all of your offerings and services from their salon booking app. Use your spa management software to publish engaging and informative content and create a visually appealing UI design.

A salon online scheduling app will improve your guest experience and streamline your day-to-day operations. Make sure your salon management software has all the necessary features to enhance your competence and enable you to make more money.